Drying laundry faster in winter:

Status: January 22, 2026 · Reading time: approx. 5–7 minutes

Editorial note: The article is based on publicly shared statements by influencer Lorena. The product was provided to her free of charge as part of a collaboration. The article does not constitute an independent product test or independent laboratory test.

Lorena (TikTok: pizzaquads) regularly tests products that are supposed to make everyday life easier – pragmatic, honest, and without unnecessary frills. Her review addresses a problem many people know: laundry simply dries too slowly indoors in winter. And this is exactly what creates that typical "laundry jam," where you feel like you're constantly just washing, waiting, and folding.

Why laundry dries so slowly indoors in winter

During the cold season, drying often becomes a bottleneck: indoors, there is often no constant air movement like outside, and the longer textiles remain damp, the sooner the next load of laundry piles up again. Lorena describes this very aptly: If the laundry hangs for two to three days, so much accumulates in the meantime that you are "just washing" and "just folding."

• Longer drying times due to lack of air circulation
• More laundry backlog in everyday life (new load arrives before the old one is dry)
• "Everything dries at once" – and then a lot of time is spent folding

An additional point Lorena mentions: She doesn't like to put laundry outside because, for her, the pleasant fabric softener scent is lost then.

The typical laundry cycle: When mountains pile up until space is finally free

Many experience this exact pattern in winter: As long as the first load is still damp on the clothes horse, there is hardly any "free space" for the next. As a result, the piles of laundry accumulate – next to the washing machine, in the bathroom, or on a chair – until the first round is finally dry.

And as soon as the clothes horse is free, it continues immediately: The next machine is often already done, so new laundry is hung up right away. This quickly creates the feeling that you are constantly just catching up – not because you are unorganized, but because drying is the bottleneck.

Lorena describes this very aptly: While the laundry is still drying, the next load is already accumulating. And this backlog is often the reason why laundry care takes up so much space (and time) in everyday life.

Why a washer-dryer was not an option for Lorena

A washer-dryer would be obvious, but Lorena openly states: It's too expensive for her – and she's skeptical whether it's "that good." Instead, she looked for a solution that starts with the clothes horse.

HEYDRY as a solution: Air circulation instead of heat

Lorena discovered HEYDRY via TikTok Shop – and was initially skeptical. Her honest expectation: "cheap junk." After trying it out, however, her verdict is completely different: For her, it's a "totally awesome invention" and expressly not a cheap product.

She describes the principle very pragmatically: Air is moved upwards under the clothes horse. Her first thought was what that would do to electricity costs – then she realizes: No warm air comes out. For her, it feels more like "drying outside," but weather-independent indoors. Air drying without heat can also be perceived as gentle on textiles.

Startup idea: Why the enclosed HEY-GUIDE "hooked" her

One detail Lorena explicitly mentions: The package included a founding storytelling brochure, the HEY-GUIDE. That "completely hooked" her. And she clearly states that she likes to support young startup companies – especially if they solve her very specific everyday problem.

FAQ: Drying laundry faster – frequent questions

Conclusion

Lorena's experience report highlights a typical winter problem: If laundry stays damp for too long, a cycle of washing, waiting, and folding quickly develops. HEYDRY addresses exactly this – with air circulation on the clothes horse, without heat, and with the effect that the laundry dries significantly faster.